The Monetary Instances has launched “Working It,” a weekly podcast about the way forward for work, hosted by Isabel Berwick, the FT’s work and profession editor.
Episodes will seem on Wednesdays.
“Working It” covers the large concepts and rising developments shaping the office , from the gig economic system and aspect hustles to company wellness and hybrid working. It options evaluation and water-cooler chat with FT journalists, innovators and business leaders to assist listeners make sense of the brand new world of labor as we emerge from the pandemic.
The FT developed “Working It” in response to fast progress in its U.S. audio viewers coupled with reader considerations about the way forward for work. Renée Kaplan, the FT’s head of digital editorial growth, stated, “We discovered a candy spot with ‘Working It.’ We matched the content material our viewers is keen on with the format they need extra of.”
The FT has achieved 137% progress in U.S. listeners since February 2020, in comparison with a 36% enhance worldwide in the identical interval.
Peter Spiegel, the FT’s US managing editor, stated, “Audio is a crucial a part of the FT’s growth plans within the US. Our American audio viewers has grown almost 4 instances as a lot as our world viewers so we’re ramping up our podcast efforts to fulfill the demand.”
As well as, the 2021 FT Reader Survey highlights ongoing considerations about uncertainties within the office post-pandemic.