With the UK’s tech trade surging and Chancellor Rishi Sunak lately unveiling a brand new £375m fund aimed toward fostering digital innovation within the UK, Enterprise Issues caught up with Steven George-Hilley, founding father of tech PR company Centropy PR to debate the newest comms tendencies.
Based mostly in Shoreditch, London, Centropy is a number one tech PR company, working with key shoppers together with the UK authorities’s Institute of Coding, Absolute Software program and tech trade physique techUK. Based in 2017, the company has a crew of 10 fulltime employees, specialising in tech PR communications campaigns. The company has seen speedy development lately, onboarding an array of recent shoppers, from startups to established world manufacturers.
As a tech PR company, Centropy’s areas of experience embody cyber safety, IT providers, monetary providers, know-how and fintech and the corporate works with a rising portfolio of retained shoppers. These embody VC-backed start-ups, personal fairness pushed companies, legacy IT specialists in addition to FTSE 250 listed firms.
The PR crew specialises in bringing coverage experience to public relations campaigns. Lots of Centropy’s shoppers present key messaging help round AML, GDPR, KYC, cyber laws and different core areas and are on the lookout for company companions that perceive navigate these regulatory necessities. The crew additionally helps companies develop campaigns that resonate with political stakeholders, MPs and policymakers in addition to assume tanks and analysts.
The company specialises in serving to shoppers get into titles just like the Monetary Occasions and Forbes, in addition to organising excessive profile Parliamentary debates and conferences.
“Our USP is that we go the additional mile for shoppers, serving to them develop eye-catching messaging that not solely excites potential prospects, it additionally interprets into memorable and excessive impression press protection,” says George-Hilley.
“For all of our shoppers, tech PR isn’t simply one other service, it’s an important facet of their model and advertising and marketing effort. Each story we develop, each headline we assist them create will allow them to generate new gross sales leads, safe new traders and develop. Probably the most gratifying a part of our job is that we’re proper there within the motion, serving to them make their desires a actuality. Once they see their newest analysis undertaking or product announcement within the press, it’s an enormous second for them, and there’s no higher satisfaction for us as comms professionals than serving to them obtain this aim.”
lately, the chancellor, Rishi Sunak, made the dedication that ‘know-how and innovation can be on the coronary heart of the UK’s future economic system which is why we’re investing billions in R&D to assist cement our standing as a world chief on this subject.’ With authorities backing for science, know-how and digital innovation, George-Hilley is assured that tech and fintech firms will proceed to hunt tech PR company help as a part of their development technique.
“We work with shoppers of all sizes and styles,” he says. “We have now an open-door coverage, which implies that regardless of the scale of the problem or the specialist space of the consumer, we are going to pay attention. The price range vary we work with can differ dramatically, however we’re within the enterprise of serving to tech firms to thrive, no matter state of affairs or stage of improvement they’re at.”
Centropy PR is a number one tech PR company, working with startups and world manufacturers within the know-how and fintech sectors.