Yahoo Finance, Yahoo and Insider printed articles from Benzinga that had been paid for by corporations to advertise their shares, stories Caleb Pershan of Columbia Journalism Overview.
Pershan writes, “This Alfi story was certainly one of greater than 100 paid promotional articles initially printed by Benzinga, then syndicated to better-known monetary information web sites like Yahoo!, Yahoo! Finance, and Markets Insider (from the web site Insider) to seem with out disclosures over the previous six months, in line with a evaluation by CJR. It’s not clear what number of readers noticed them, however, within the firm’s advertising supplies, Benzinga says it has acquired 150 million month-to-month impressions by its syndication partnerships.
“Representatives for Benzinga and Insider stated the shortage of disclosures on syndicated content material was unintentional, the error of an algorithm. Jacobi, the Benzinga director of operations, stated that Alfi’s shares had spiked partially as a result of the corporate itself had purchased again shares. Andy Serwer, editor-in-chief of Yahoo! Finance, stated that its ‘contracts with content material companions don’t permit sponsored content material. Sadly this will need to have slipped into the companion’s feed.’ When CJR identified this was not an remoted instance Serwer didn’t reply additional.”
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