Metro Financial institution has launched a brand new model and advertising marketing campaign, demonstrating its dedication to empowering the UK’s small companies and underlining its highly-rated enterprise banking providing.
That is Metro Financial institution’s first ever enterprise model marketing campaign, with radio promoting sitting on the coronary heart of that. The marketing campaign additionally marks the primary time that the Financial institution has been concerned in a publishing partnership, with The Guardian, and can be additional supported by an array of digital channels throughout social media, YouTube, show and paid search. Metro Financial institution is working in tandem with company companions Goodstuff and Mr. President to efficiently ship the marketing campaign.
The Financial institution can be that includes three of its enterprise prospects all through the marketing campaign, giving them a possibility to showcase their companies and delve into the shut, mutually useful relationships they’ve constructed with Metro Financial institution. A key benefit for Metro Financial institution enterprise prospects is that they get their very own devoted enterprise supervisor, who’s there for them each step of the best way and on-hand to supply assist. Every enterprise supervisor options alongside their buyer within the marketing campaign, reflecting the shut connections and friendships created on account of Metro Financial institution’s strategy.
The three companies featured are:
- Lexi’s Treats, which makes low calorie snack bars and has grown shortly with the help of Metro Financial institution. Lexi is a former banker turned businessman, who noticed a niche available in the market for low calorie snacks that genuinely style nice too.
- Daisy’s Canine Empawrium, a enterprise making canine equipment and home made canine treats, with a store in Bluewater Purchasing Centre in Kent. Daisy’s secured a Authorities-backed Bounce Again Mortgage with Metro Financial institution, enabling the enterprise to develop e-commerce capabilities throughout lockdown.
- Koalaa Ltd, which designs and produces bespoke prosthetic limbs for kids and adults. Its core mission is to make sure that prostheses are snug and way more inexpensive.
Within the final 12 months alone, Metro Financial institution has launched a variety of know-how upgrades particularly designed for companies. This features a new SME insurance coverage providing, contemporary invoicing capabilities, receipt administration upgrades and enabling Direct Debit Origination. As well as, the Financial institution launched a Enterprise Account On-line (BAO) journey for SMEs, so new prospects can open a enterprise account on their cellular or on-line in simply quarter-hour from begin to end, 24 hours a day.
That is along with the £1.5billion of Authorities-backed loans supplied by Metro Financial institution to 36,000 UK companies. The Financial institution additionally managed to maintain all of its shops open all through the pandemic, and is now again to providing 7 days every week opening hours, early till late.
The Financial institution has a spread of different initiatives which it makes use of to advertise and empower native companies. Up to now Metro Financial institution has hosted greater than 11,000 networking occasions in its shops, giving native companies a platform to succeed and attain new individuals. The Financial institution additionally works in partnership with Enterprise Nation, a number one supplier of recommendation to small companies within the UK. This has a spread of advantages for patrons, together with on-line instruments that join enterprise homeowners with the solutions they want, in addition to a various vary of digital occasions held up and down the UK.
Jessica Myers, Model and Advertising and marketing Director at Metro Financial institution, feedback: “As a group financial institution – one which’s happy with the individuals and companies the place we function – it’s a pleasure to function three of our implausible companies and inform their highly effective tales by our first totally built-in enterprise model marketing campaign, while creating their very own promoting campaigns too. Metro Financial institution is a champion of human relationships in banking. Individuals worth different individuals, and because the nation’s companies get better from what has been an extremely robust 12 months, that’s extra essential now than ever earlier than.”