Joking! Volkswagen Of America Will Not Turn into Voltswagen Of America : NPR

An announcement by Volkswagen on Monday mentioned it could formally change its identify to Voltswagen to indicate its dedication to electrical vehicles. VW later admitted the announcement was an April Idiot’s joke.



NOEL KING, HOST:

An obvious April Fools’ joke on the planet of vehicles went terribly fallacious.

RACHEL MARTIN, HOST:

Like a number of automotive manufacturers, Volkswagen is making an aggressive push to go electrical.

(SOUNDBITE OF ARCHIVED RECORDING)

UNIDENTIFIED NARRATOR: …The world, the all-new, all-electric Volkswagen ID.4.

MARTIN: VW is planning to pivot totally to creating electrical vehicles.

KING: After which on Tuesday, the corporate made a stunning announcement. Volkswagen mentioned it could formally change its identify to Voltswagen.

MARTIN: Volts – V-O-L-T-S – as in electrical. VW’s announcement to alter its iconic identify made headlines, however just for a number of hours.

DAVID SHEPARDSON: As a result of that turned out to not be true. And in the end, it was a foolish joke, April Fools’ prank.

KING: That is reporter David Shepardson. He covers transportation for Reuters. And he says VW’s joke of fixing its identify to Voltswagen didn’t fairly land. The announcement, for some cause, got here two days earlier than April Fools’ Day.

MARTIN: However VW’s detailed press launch made the corporate’s identify change appear actual. Shepardson says reporters had been duped. Information publications needed to concern corrections.

SHEPARDSON: And once more, we do not know precisely what occurred. However we do know that the corporate was keen to let this deliberately deceptive, , pretend announcement hold on the market for, actually, shut to 2 days.

KING: A spokesman for VW mentioned the renaming joke was meant to indicate the corporate’s, quote, “dedication to bringing electrical mobility to all.”

MARTIN: However Shepardson says the prank simply reminds customers of one of many largest scandals in automotive historical past.

SHEPARDSON: I imply, it was solely 4 years in the past that the corporate pleaded responsible to a few felonies in reference to its diesel emissions scandal, and admitted to deceptive the EPA and prospects for years to evade emissions requirements and permit their automobiles to emit as much as 40 occasions legally allowable ranges. And this went on for years.

KING: That scandal price VW greater than $30 billion. And its push into electrical automobiles is meant to assist restore the corporate’s repute.

MARTIN: And now this. So for the report, it’s Volkswagen, not Voltswagen.

(SOUNDBITE OF EL TEN ELEVEN’S “I LIKE VAN HALEN BECAUSE MY SISTER SAYS THEY ARE COOL”)

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https://www.npr.org/2021/03/31/982953794/joking-volkswagen-of-america-will-not-become-voltswagen-of-america