Jean Paul Gaultier launches rental service of iconic Nineteen Eighties and 90s objects

Nothing to put on? Trend followers have been invited to slide into a bit of historical past as Jean Paul Gaultier launches a rental service of a few of its most iconic designs.

In a transfer anticipated to place the French vogue home on the forefront of a brand new daybreak for luxurious retail, purchasers will be capable of borrow from an archive spanning greater than 30,000 items, created by France’s beloved enfant horrible throughout his 50-year profession as a designer.

The service, which launches on Wednesday, will function a revolving assortment of items from the Nineteen Eighties and 90s, together with the Eurotrash presenter’s well-known cage costume and the satin cone brassiere corsets that acquired icon standing due to Madonna, who wore one throughout her Blond Ambition tour.

A studded denim look from certainly one of Gaultier’s delightfully off-the-wall menswear collections may even be out there to lease.

With costs starting from about €150 (£126) for a shawl to €700 for the short-term let of a cage-style night costume, Gaultier hopes to open its model to a broader viewers and entice a brand new technology to expertise the model.

The launch of a classic class, by means of which prospects should purchase pre-loved objects bearing the Gaultier label, can be a part of the home’s new technique.

A group of fifty classic objects sourced from personal purchasers and resellers will probably be on the market on the model’s web site.

The choice to launch its in-house classic supply follows eager curiosity in Gaultier on launch websites, together with Vestiare Collective and Depop. Corsets from the French home are among the many most in-demand classic items.

The choice to take possession of this a part of the market is a brand new starting for Jean Paul Gaultier. The maison has been working with out its founding designer since he retired from the catwalk in 2019.

Underneath the administration of Antoine Gagey, and with assist from its newly appointed inventive director, Florence Tétier, Gaultier has its sights set on competing with a brand new breed of vogue superbrand.

The technique consists of delivering drops as an alternative of the standard seasonal vogue collections, working with a forged of hype-beast collaborators and interesting to a Gen Z shopper who’s impressed by classic vogue.

“We wish to discover new methods of shopping for and experiencing vogue by mixing in the identical platform,” Gagey instructed WWD.

Whereas fast-fashion shops similar to Boohoo and Misguided proceed to captivate younger individuals, vogue’s rental and resale market is rising, notably on the luxurious finish of the dimensions.

UK-based vogue rental websites together with Hurr, Mywardrobe.com, who not too long ago entered a cope with Harrods, and By Rotation are pitted as options to quick vogue.

The rental sector, endorsed by Carrie Johnson, who rented her costume for her wedding ceremony to the prime minister, is predicted to be price £2.3bn by 2029 and has been touted as a doable answer to vogue’s environmental disaster.


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