How the WSJ is pushing for extra subscribers

Sara Guaglione of Digiday writes about The Wall Road Journal’s newest push for extra subscribers.

Guaglione writes, “As a part of its model push, the WSJ is planning to carry an ‘open home’ on Could 20 during which it should drop the paywall on its web site to let all content material be accessible without spending a dime for the day, mentioned Suzi Watford, evp, shopper on the WSJ’s mum or dad firm Dow Jones.

“The tactic serves as an ‘extraordinarily good technique to market and pattern content material, which is one of the simplest ways to develop that [brand] consideration,’ and in addition ‘ought to assist to show ‘colder’ audiences into future subscribers,’ she mentioned. Nevertheless, readers might want to register with their e mail, which permits the WSJ to proceed to market subscriptions to them after the open home. The WSJ final dropped its paywall on Election Day in 2020.

“‘We see a chance to draw new members, drive additional consideration for the model and reveal how helpful the Journal may be,’ mentioned Watford.”

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How the WSJ is pushing for more subscribers