How Robust Flour Bakes Turned a Break From Present Enterprise right into a Bakery

Numerous industries struggled over the previous 12 months. This left professionals trying to pivot to totally different areas. That was the case for Robust Flour Bakes. Learn all in regards to the founder’s story on this week’s Small Enterprise Highlight.



What the Enterprise Does

Presents customized made treats in Los Angeles.

Founder Jessica J’Aime instructed Small Enterprise Traits, “I’m an artisanal baker and grasp roaster. I promote specialty espresso and baked items together with breads, pastries, and varied different desserts.”

How the Enterprise Bought Began

Instead income supply in the course of the pandemic.

J’Aime says, “My love for baking began in my mom’s kitchen after I was younger, and has been a ardour of mine ever since. For years, I dreamt of proudly owning my very own bakery, however I all the time thought it was simply that—a dream. That modified when the COVID-19 pandemic hit.

“For the final 25 years, I’ve been a touring stage actress, however I used to be compelled to place my profession on maintain when theaters shuttered their doorways final 12 months. When our state went into lockdown and quarantine began, I, like many others, thought it could be at most a couple of quick weeks. Throughout that point I started spending extra time in my kitchen, and reconnected with my ardour for baking. When it turned clear that the pandemic was going to final for much longer than anybody thought, I knew I wanted to seek out one other supply of revenue.”

Greatest Win

Working with a neighborhood cafe.

J’Aime says, “To develop my enterprise and model, I leveraged an current connection at a neighborhood café I often went to, and “pitched” the concept of providing breads and pastries from Robust Flour Bakes on the café. After I pitched myself, I introduced in a mixture of baked items and shared it with their group. The range I shared confirmed I may bake scrumptious and various treats that catered to their prospects, with vegan and gluten-free choices. After establishing myself with the café, not solely are my baked items being offered at a couple of areas throughout Los Angeles, however they’ve additionally allowed me to create artisanal batch espresso at their café.”

Greatest Danger

Beginning throughout a pandemic.

J’Aime explains, “Earlier than beginning my enterprise, I labored as an actor in LA, and, like many others, my profession turned out of date in a single day. I had payments to pay, and I wanted a gradual revenue. I confronted hardships alongside the way in which, particularly with funds. However I knew beginning a bakery was what I needed to do, and I wanted to make it work.”

Greatest Problem

Creating a web based presence.

J’Aime says, “After formally launching Robust Flour Bakes, I wanted to succeed in prospects and get the phrase out about my enterprise. I understood {that a} high-quality web site would set up me as a baking skilled. However this offered challenges. I didn’t have the tech expertise to construct an internet site. However I wanted an inexpensive method to get on-line.

“I started partnering with Yahoo Small Enterprise quickly after, which was a superb enterprise choice. It really was a springboard for me as a brand new enterprise proprietor, and for Robust Flour Bakes. I took benefit of the Yahoo Small Enterprise free Get On-line provide to assist get my small enterprise on-line. With the provide, I obtained a customizable web site, established a site identify, and secured skilled electronic mail addresses to point out prospects that I meant enterprise!

“Whereas Yahoo Small Enterprise helped construct my dream website, I may concentrate on rising my enterprise as a substitute of spending hours attempting to determine how one can develop and optimize my web site. As they labored to determine Robust Flour Bakes on-line, I frolicked establishing my enterprise on the bottom.”

Lesson Discovered

Make the most of each alternative.

J’Aime provides, “If I hadn’t taken benefit of the Get On-line provide, I wouldn’t have had the instruments to actually set up myself as an expert or construct my enterprise from the bottom up.

“I knew I needed my web site to be private with features that allowed my prospects to have a direct line of communication with me. And Yahoo Small Enterprise and its small enterprise advisors helped me obtain this. They’ve helped me differentiate myself from opponents and have helped advise me by way of every step of my entrepreneurial journey.”

How They’d Spend an Additional $100,000

Opening a brick-and-mortar bakery.

J’Aime says, “I’d like to personal a sit-down bakery that serves because the neighborhood’s “third place”. Finally, I need to have the ability to provide artisan espresso and baked items at my very own café the place buddies and the neighborhood can collect and really feel like they’re at dwelling. As my enterprise grows, it’s vital to me that I proceed rising my relationship with my neighborhood.”

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Picture: Robust Flour Bakes, J’Aime



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