Bloomberg CityLab executive editor Jennifer Sondag writes about how it will change, and how it will stay the same six months after being acquired by Bloomberg.
Sondag writes, “What will be different about the new CityLab? Well, aside from the new look we are introducing today, we plan to tap the knowledge of Bloomberg’s 2,700 journalists and analysts in more than 120 bureaus worldwide. You’ll also find CityLab on many more platforms, including Businessweek magazine, TV, radio, live events and videos. And we now have an expansive trove of data and analytics via the Bloomberg Terminal that will show up in our storytelling — readers have told us they want more data visualizations, and they will get them.
“So, what hasn’t changed? Pretty much everything else. Our readers are still at the heart of what we do. We will continue to write about how we live and work, how we create and make policy, what challenges we face and what solutions are being attempted. Bloomberg CityLab content (including CityLab’s archives) will be in front of the Bloomberg.com paywall this year, but we will feature some paywalled stories from our Bloomberg News colleagues when we think they would interest our readers.
“If you’re new to CityLab, this is content you won’t find elsewhere — journalists sometimes call these types of stories ‘scoops of ideas.’”
Read more here.