EA completes $1.4bn deal to purchase UK video video games maker Playdemic

Digital Arts has accomplished the $1.4bn (£1.04bn) deal to purchase Playdemic, the cell video games maker identified for its Golf Conflict franchise, the newest British video video games maker to be snapped up by the California-based big.

For EA, the maker of titles together with Battlefield and The Sims, the all-cash deal struck with Playdemic-owner AT&T’s Warner Bros Video games division marks the newest transfer to broaden its sports activities and cell gaming enterprise.

The takeover of Playdemic, based in 2010 and based mostly in Cheshire, follows EA’s £954m deal in December to purchase Warwickshire-based Codemasters, maker of racing simulators together with the Method One sequence.

“We’re thrilled to formally welcome the Playdemic staff to Digital Arts, including to our rising cell portfolio and increasing our management in sports activities,” stated Andrew Wilson, EA’s chief govt. “The addition of the unimaginable Playdemic staff not solely provides to the power of our cell groups globally, it additionally continues our growth and funding in UK-based expertise.”

EA, which has a market worth of $37bn, has sports activities franchises together with Fifa and Madden NFL. The deal to purchase Playdemic is the most important within the firm’s historical past.

The Wilmslow-based Playdemic was based by Paul Gouge and Alex Rigby – who’re nonetheless with the enterprise as head of studio and artistic director respectively – in 2010, and counted the Video games Workshop co-founder Ian Livingstone as a chief investor.

In 2011, Playdemic was acquired by the social gaming firm RockYou, which was attracted by its early Fb hit Gourmand Ranch, but it surely was offered again to its founders later the identical 12 months after the US-based firm bumped into monetary problem.

Playdemic’s founders then offered the enterprise to Warner Brothers’ TT Video games subsidiary in 2017, not lengthy after the developer launched Golf Conflict, which is now one of many largest cell sports activities video games within the UK and US with greater than 80m downloads globally up to now. The corporate at the moment employs 65 employees.

“That is an thrilling day for Playdemic as we change into a part of the Digital Arts household,” stated Gouge. “I’m proud to carry the wonderful expertise hitch exists at Playdemic into the EA enterprise, to each proceed to construct on Golf Conflict’s unimaginable success and to construct new video games, which we consider might be much more profitable in entertaining and interesting audiences globally.”

Electronic Arts completes $1.4bn deal to buy UK video games maker Playdemic