Dow Jones & Co. government vp of client Suzi Watford and chief income officer Jon Stinchcomb despatched out the next to the employees:
Earlier this yr, we launched the second video installment of our information literacy initiative, highlighting the significance of the requirements and ethics within the WSJ newsroom. Immediately, we’re happy to share the third video on this sequence, which focuses on the monetary independence of The Wall Road Journal’s reporting.
Our purpose is to tell our clients and companions on the promoting insurance policies we now have in place to safeguard our trusted journalism from the surface affect of promoting contracts and sponsorships.
The information division of The Wall Road Journal operates utterly independently from the company groups executing advertising, promoting gross sales and common enterprise operations. This video captures the importance of this independence, assuring the Journal’s protection stays utterly neutral.
Moreover, it highlights our accountability as a trusted information group to make sure our readers know what kind of content material they’re partaking with and that the promoting messages they see are as helpful and related as attainable. Correct labeling is important to sustaining our readers’ confidence and it’s why we at all times establish when one thing is from an advertiser—whether or not it’s a digital advert, customized content material or a sponsored occasion.
Click on on the hyperlink beneath to look at it and go to the information literacy microsite to study extra.
We’re actually pleased with our journalism and the insurance policies in place to make sure it’s at all times truthful and neutral. We encourage you to share this video with colleagues and associates.
Keep in mind, regardless of whether or not you’re employed in one of many newsrooms or elsewhere throughout the enterprise, all of us play a task in actively exemplifying the insurance policies in place that make Dow Jones uniquely trusted.
Suzi Watford, EVP, Client, Dow Jones
Josh Stinchcomb, Chief Income Officer, Dow Jones