Bloomberg Media to bundle subscription with The Athletic

Bloomberg Media will launch a bundled subscription with The Athletic beginning this month, sources tell Axios reporter Sara Fischer.

Fischer reports, “Bloomberg Media sees value in partnering with niche media outlets that it thinks can compliment its coverage.

“Details: The bundle comes with a discount. Those who purchase the $290 annual subscription (originally $415/year) will receive a free trial to The Athletic for six months, while those who opt for the $1.99 monthly subscription (originally $34.99/month) will have three months of free access to the sports news site.”

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