BackBay Communications appoints Mitchell as media strategist

Donna Mitchell has joined BackBay Communications asset and wealth management group as a media strategist. Mitchell brings more than 20 years of financial reporting, editing, and thought leadership experience to the company.

Previously, she was a senior editor for Financial Planning magazine.

She was also a writer and editor at Enterprise Ink, which provides freelance clients with compelling stories across multi-media platforms. She was also senior editor, content services at HNW, Inc, a content marketing agency.

Mitchell also worked at Arizent for more than 6 years, joining as a managing editor and then serving as a senior editor. She was an associate editor at Shopping Centers Today and a staff reporter at The North Jersey Herald and News.

Mitchell holds a Bachelor’s degree in Communications/Journalism from Rowan University.