Day: October 12, 2021

Biz journalist Pagnamenta joins Kekst as London director

Robin Pagnamenta

Robin Pagnamenta, who has labored in monetary journalism for over 20 years, has joined Kekst CNC, a strategic communications group, as its London director.

Just lately, Pagnamenta was head of expertise at Telegraph Media Group, the place he oversaw expertise tales with a workforce of journalists based mostly in London and San Francisco and chaired the Telegraph’s Tech Dwell convention collection.

He was with The Occasions in London for over 11 years, the place he served as well being care industries correspondent, vitality editor, South Asia editor and deputy enterprise editor. He was additionally an industrial correspondent and deputy enterprise editor at Specific Newspapers.

Pagnamenta has additionally edited for Foreign money Community.

Kekst CNC has workplaces in New York, London, Munich, Berlin, Frankfurt, Paris, Brussels, Tokyo, Seoul, Hong Kong, Dubai, Abu Dhabi and Stockholm.

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10 Inquiries to Assist Small Companies Slim Down Their Goal Audiences

Pinpointing a audience is likely one of the most important steps in launching any profitable enterprise effort, together with creating advertising campaigns and growing gross sales. Nevertheless, figuring out your viewers is commonly a lot simpler mentioned than performed. Earlier than you possibly can slim down your supreme buyer, it’s essential to know do it appropriately.

To that finish, a panel of Younger Entrepreneur Council (YEC) members answered the next query:

“What’s one query small companies ought to ask themselves when narrowing down their audience? How does this assist them of their enterprise efforts shifting ahead?”

Right here’s what they advocate you think about when enthusiastic about who you’ll be promoting to.



1. What Section Would Be Most Impactful?

“What phase of consumers can be most impactful to the enterprise if we will seize them? Concentrate on the purchasers who can be most impactful in a particular timeframe. Each firm

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Make-up scholar with cerebral palsy defies odds

GlamCandy scholar Hannah Pierce is breaking boundaries after efficiently finishing the ‘Introduction to Make-up Artistry’ course.

At simply 18 years previous and residing with cerebral palsy, Hannah attended the skilled inventive faculty based mostly in Scotland to pursue her ardour for make-up. She now seems set to develop into considered one of a tiny variety of professionals within the magnificence business.

Having spent all of her life in a wheelchair, Hannah is on a mission to rid the stereotypes throughout the business and show that no matter a incapacity, you’ll be able to observe your goals.

Hannah feedback: “I’ve been focused on make-up for about eight years. I began instructing myself by on-line YouTube tutorials. Throughout my time at GlamCandy, I met some unimaginable folks, together with my tutors Vicky Cameron and Holly Martin. I additionally beloved how the school gave you a lot information of make-up, but it surely

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