Britons spent 40% of their waking hours watching TV during the height of the coronavirus pandemic, fuelling the biggest year for new subscribers to streaming services.
The number of subscribers to the three most popular services in the UK – Netflix, Amazon and Disney+, which demonstrated perfect timing by launching in the UK on the first day of the spring lockdown – will hit 32.4 million by the end of this year. The number of subscribers to streaming services is now double the number signed up to traditional pay-TV providers such as Sky, BT and Virgin Media.
The number of streaming subscribers has increased by more than 8 million this year. That is nearly double the number of the next best year, with more than three million people signing up to a service for the first time.
“TV has been a pandemic winner and the growth in subscribers shows how