Day: July 12, 2020

How to market your business post Covid-19

The impact of the pandemic means that many SMEs have inevitably lost ground and fallen behind on goals and targets.

As we ease out of lockdown, it’s vital to take action now to regain market position and strengthen competitive advantage. For the most ambitious businesses, this is an opportunity not just to get back on track but to take things up a gear.

Back to basics

As Fiona Nicolson, director, Continuous Communications explains to take your business forward, first go back to basics and review your marketing plan. How does it look in the light of the new, post-pandemic business landscape? You may find that you need a different strategy now, as your goals will likely have changed.

The next phase of your business will be different, so some aspects of your marketing plan may no longer be suitable for the circumstances. Others will need to be ramped up and

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Aston Martin’s ‘make or break’ SUV finally rolls off Welsh production line

Aston Martin’s first DBX rolled off the production line of its St Athan factory in South Wales yesterday with the new SUV marking a ‘milestone moment’ for the British luxury marque.

Priced from £158,000, the first Aston to be ‘Made in Wales’ is also its first SUV and considered a make or break model for the British manufacturer, which has recently endured a turbulent financial period, including a £119million loss in the first quarter of 2020.

Expected to be Aston’s biggest seller and designed to be exported around the world – including to markets where all-weather capability is required – first DBX customer deliveries start later this month.

Around 80 per cent of production is expected to be exported with huge demanded expected from foreign markets including the US and China.

The first car off the line comes just over four years since Aston Martin announced its investment in the

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Growing cities play long game to build community

Kevin Bailey can attest to the difficulties that come with governing a city as large and diverse as the City of Swan.

Stretching from the rolling greenery of Avon National Park in the north-east through the suburbs of Midland, Caversham and Hazelmere in its south-west, the city takes in a swath of geography as diverse as its demographic mix and industry cohort.

The area has traditionally been known as an exurban manufacturing hub, with Linfox and DHL among its largest business tenants, alongside a lesser reliance on Swan Valley tourism.

Providing retail and healthcare have become increasingly crucial to the area’s commercial composition as Perth’s suburban tendrils reach the City of Swan.

As part of this effort, the Metropolitan Redevelopment Authority helped drive transformation of Midland’s former railway workshops into the Curtin Health Campus, which opened last November, with input of $22 million.

As City of Swan mayor

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WSJ staffers want changes in race, policy and business coverage

The Wall Street Journal staffers have been pressing newsroom leaders to make fundamental changes in how the newspaper covers race, policing, business and other topics, reports Marc Tracy and Ben Smith of the New York Times.

Tracy and Smith report, “In a June 23 letter to the editor in chief, Matt Murray, a group identifying itself only as ‘members of the WSJ newsroom’ said the paper must ‘encourage more muscular reporting about race and social inequities,’ and laid out detailed proposals for revising its news coverage.

“‘In part because WSJ’s coverage has focused historically on industries and leadership ranks dominated by white men, many of our newsroom practices are inadequate for the present moment,’ the letter said.

“Among its proposals: Mr. Murray should appoint journalists to cover ‘race, ethnicity and inequality’; name two standards editors specializing in diversity; conduct a study of the race, ethnicity and gender breakdown of

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