Implementing Europe-wide food labelling when each country prefers a personalised flavour
The European Commission’s long-awaited ‘Farm to Fork’ (F2F) strategy is finally, after months of delays, being unveiled this week.
As announced by European Commission President Ursula von der Leyen late last year, the F2F strategy is a key element in the “European Green Deal” and is supposed to showcase a cross-continental commitment to biodiversity and sustainability.
By shaping how the European food supply is produced, delivered, and consumed, the plan is supposed to have a major impact on the agricultural and retail sectors, as well as on Europe’s carbon footprint.
Not everyone, however, will be pleased to see the final product. The F2F was expected to include a bloc-wide blueprint for front-of-pack (FOP) nutritional labelling, and some MEPs and civil society groups have been lobbying hard for particular systems.
However, at a meeting with the agriculture committee (COMAGRI) earlier this month, Food Safety Commissioner Stella Kyriakides revealed the