‘Every day looks like the weekend’ as workers chose spotify as colleague
The music streaming service Spotify has revealed changing user habits as the pandemic forces many of them to stay at home.
Spotify said “every day now looks like the weekend” for its users as it reported a rebound in listening after an initial hit during the coronavirus lockdown.
The music streaming site said its data showed how morning routines had “changed significantly” with a drop-off for commuting motorists but a rise in usage during cooking and household chores.
Consumers surveyed by the company in the US said they were increasingly using music to manage stress – and this was reflected in increase searches for “chill” and “instrumental” songs and an uptick for podcasts on wellness and meditation.
The findings came as Spotify reported a better than expected rise in premium subscribers to 130 million, up 31% on a year earlier.
Revenues rose 22% to €1.85bn though within this, a 17%