With staggering sales, one marketplace that has literally boomed during covid is the ‘bed-in-a-box’ mattress concept. As business owners it’s important to understand the strategies they’ve employed to begin, capitalise and maintain epic rates of growth.
I’ve spoken to some of the top providers in the marketplace to understand how they’ve managed to adapt and conquer despite rigorous changes to their systems to ensure their business model could survive the sheer rise in mattress demand spurred on by the virus. Ready to take notes?
So how did lockdown effect the data and trends of buying mattresses?
Simba Sleep found that data from their consumer sleep app, used nightly by 50,000 people in the UK alone revealed that people were wrestling with their sleep in lockdown. This level of stress could be one of the reasons for the upturn in sales. People have been searching for self-care solutions at a time
Travel and leisure companies bore the brunt of the first lockdown, with many starved of income for months. Investors, wary of a repeat, were quick to ditch airlines, pubs groups and restaurant owners this morning.
IAG, the British Airways owner, dropped 12¾p, or 9.9 per cent, to 116¾p; shares in Restaurant Group, Wagamama’s parent, fell 3½p, or 6.2 per cent, to 52½p; and JD Wetherspoon, the no-frills pub chain, was marked down 39p, or 4.5 per cent, to 822½p.
Ericsson, Nokia Oyj of Finland and China’s Huawei Technologies Co. are locked in intense competition to supply 5G technology that’s increasingly been caught up in a global political battle. Borje Ekholm, the chief executive of Ericsson,