Day: June 21, 2020

How branded merchandise helps a business grow

When promoting your products and services, one of the best ways to personalise your brand is to use branded merchandise.

Some examples of common promotional products or branded merchandise include branded mugs, shirts, pens, key chains, and other gifts and giveaway items.

In this post, you’ll learn how branded merchandise can help your business grow.

Personalize Promotional Campaigns

Using branded merchandise makes a great promotional campaign to help your business grow. It is because you can highlight your brand by placing your company logo and theme on your chosen printable items. By doing so, you’ll be able to personalize your brand and make customers remember you.

Here are the corporate or business events wherein you can use branded merchandise:

  • Trade Fair: Using branded product packaging instead of a plain plastic bag or paper bag is a good idea when you sell items in a trade fair. It’s one way
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Plans to turn House of Fraser in Westfield into co-working space

A branch of House of Fraser in one of London’s top shopping centres could be turned into a WeWork-style office space, in the latest indication of the tough environment for retailers and their landlords.

An application to Hammersmith and Fulham council by the owner of Westfield London includes a plan to convert about two-thirds of the 104,000 sq ft (9662 sq metre) store into a co-working space.

No operator has been lined up to run the office space as yet and Westfield is considering running the operation itself if no viable alternative emerges, according to Estates Gazette, the trade journal that first reported Westfield’s plans.

Another department store chain, Debenhams, recently exited the west London shopping centre after Westfield refused demands for hefty rent cuts. The space is being converted into an outlet store for Harrods.

The House of Fraser’s store will reopen this week. The shopping centre’s owner, Unibail-Rodamco-Westfield,

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Mark my words podcast

PODCAST: Mark Pownall and Mark Beyer discuss North West Shelf shakeup, Westport development, broker consolidation, DUG Technology IPO, environmental approvals, #Perth, universities, and our special report on apartment developments.… Read More

Atlanta paper using software to write real estate articles

The Atlanta Journal-Constitution is using compute software that analyzes real estate transaction data to write stories.

A story on its website states, “The AJC’s partner in this initiative is United Robots, a Swedish company that provides automated editorial texts generated from large sets of data, such as real estate records, sports results, the land registry and new business registrations. United Robots was founded in 2015 from a project within Swedish media group Mittmedia. It is the only provider of automated news articles with roots in journalism. Its services are specifically created for the news industry. In addition to its partners in the U.S., the company has worked with publishers in Sweden, Norway, Finland, Germany, Netherlands and Belgium.

“The company has found that automated reporting has benefited news organizations in a number of ways, including freeing reporters to focus on reporting rather than analyzing data, finding stories that wouldn’t have been

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