Let’s be honest. Most of us don’t know how the coronavirus (Covid-19) pandemic will affect our business.
Just like Brexit, the biggest feature of the current crisis is uncertainty. What we can be certain of however is that the current situation concerns everyone, and small and medium-sized businesses could bear the brunt of any economic impact.
Reuters editor in chief Stephen Adler sent out the following email to the staff on Tuesday:
This is the biggest and probably the scariest story of our time. Confusion reigns; rumors and mis-information race through social media; calmly delivered, data-driven news and information are at a premium. We at Reuters know that we have a profound responsibility to fill the need for fast, accurate and insightful coverage. We know, too, that there are many unknowns, and that we mustn’t rush to judgment on the facts or what they mean. As Sherlock Holmes creator Arthur Conan Doyle once wrote: “It is a capital mistake to theorize before one has data.”
Reuters colleagues, I could not be more proud of your skill, dedication, hard work, resilience and creativity in the midst of this crisis. As we brace for what is shaping up to be more of a marathon than a sprint,