Day: March 3, 2020

Why your personal brand is just as important as your business’s brand

When you think about some of the world’s biggest brands, you’ll quickly realise that many are intertwined with those at the helm.

The likes of Elon Musk, Richard Branson, and Jeff Bezos have cultivated such strong personal brands that they are just as—if not more—famous than the companies they run. And this transcends the business world. Just look at Alexandria Ocasio-Cortez, who has turned her own outlook on politics and distinct personality into the now-instantly-recognisable AOC brand.

But it’s not just high-profile public figures who can benefit from cultivating their personal brands. From your LinkedIn page to your social media profiles, you too craft your own individual narrative, and this can hugely impact your company’s prospects of success. This largely boils down to the fact that you’re a representative of your enterprise, and the power branding has in shaping people’s perceptions and distinguishing you from competitors. As noted by brandable

Read More

Hand sanitiser sales ‘rose 255% last month’ amid coronavirus concerns

Sales of hand sanitiser rose by 255% in February amid concerns about the coronavirus outbreak, according to latest supermarket till roll data.

The figures from data company Kantar confirmed a trend reported by the retail industry.

Kantar also said that other kinds of liquid soap saw sales increase by 7% while 10% more was spent on household cleaners.

Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Given the media focus around the outbreak of COVID-19 in February, it’s unsurprising to see shoppers prudently protecting themselves from illness.”

The figures come a day after the British Retail Consortium (BRC) said sales of hand sanitiser had risen “as individuals and businesses make sensible precautions to reduce the spread of coronavirus”.

It also said that retailers were “taking necessary steps to meet the rise in demand for certain hygiene products”.

The BRC added: “Disruption to supply chains has been limited,

Read More

Examining the culture within Bloomberg News

Al Hunt

Nicole Einbinder and Dakin Campbell of Business Insider write about the culture within the Bloomberg News editorial operations.

Einbinder and Campbell write, “Few names came up in Business Insider’s conversations with employees more than Al Hunt, Bloomberg News’ former Washington editor and one of the organization’s most visible faces in politics until his 2018 exit. Hunt’s behavior was at issue in numerous human resources complaints and at least two financial settlements, according to people with knowledge of the complaints and settlements.

“Hunt joined Bloomberg in 2005, while Mike Bloomberg was New York City mayor, after nearly four decades as a reporter and editor at the Wall Street Journal. He was wooed by Winkler at the prior year’s Democratic National Convention, according to The New York Times. For seven years, Hunt ran Bloomberg News’ Washington bureau, holding a key voice over what stories were published and whose careers advanced.

Read More